FischerHealth developed a media relations campaign to highlight improved outcomes for Coblation Tonsillectomy for children and their parents (faster recovery, less pain and fewer complications for kids, less time off work for parents). FischerHealth focused on the “feel good” aspects of the story and utilized physicians and patients from the nation’s top pediatric hospitals to give the story a local twist. In addition, FischerHealth leveraged the increase in tonsillectomy procedures during summer and winter months – when kids are out of school – to add a sense of timeliness to the story. FischerHealth utilized b-roll and a matte release to supplement outreach efforts to local and national print publications.

In extending the media relations efforts, FischerHealth worked with hospitals to develop and place content on their Web sites and in their community newsletters in order to drive consumers to hospitals that offer Coblation Tonsillectomy.

FischerHealth also developed a strong relationship with the key ENT surgeon association, American Academy of Otolaryngology (AAO), which was designed to serve as a third-party resource to educate ENT surgeons about the benefits Coblation Tonsillectomy provides patients.